Whether to have a SEO friendly URL or not has been a debatable topic for ages now. A URL is one of the basic elements of SEO but at the same time, it is vitally important. It is recommended that you seek a professional SEO company and ensure that you have an apt URL for your website.
What is a URL?
It stands for Uniform Resource Locator and is more commonly known as the web address. It specifies the location of a web page on the internet and helps retrieve protocols such as HTTP,HTTPS, FTP, etc.
What are the benefits of SEO friendly URLs?
The way a human reads a URL is different from the way a search engine reads it. Therefore, it is imperative that you create a URL that will please both the visitors. Avoid a URL that is too long, have capital letters, underscores, arbitrary numbers or even something that makes less sense. All these can cause more problems than you can imagine.
• It avoids duplicate content
• Describes your content in a better way
• Improves the search engine rankings for a particular keyword
• Makes your pages easier to remember, type and share
• Allows your webs visitors navigate your website easily
Bad URLs can do the following;
• Create duplicate content
• Hamper usability
• Have issues with extensions and security
Here we share a few tips that will help you get a SEO Friendly URL
Tip 1 – Include Keywords
Including a keyword in the URL is very important especially when it comes to blog. However, ensure that the keyword does not look stuffed or out-of-place in the URL.
• One big advantage of having keywords in the blog post URL is that it turns up in the status bar whenever a visitor hovers over the link.
• Search engine visitors pay a lot of attention to keywords that appear in the search engine result page.
• It increases the Click Through Rate( CTR)
Having said this, the SEO expert must make sure not to over-optimize the keywords as it could lead to a penalty from Google.
Tip 2 – Make the URL more Readable
The SEO expert from a SEO company must make sure that he provides you with a readable URL. By readable we mean that the URL should be optimized for human readers to read it easily as they will click on the URL to read the blog post. Also, search engines today give a lot of importance to URLs having a good user engagement. Page rankings improve if the URL structure has a significant engagement rate from search engine users.
Tip 3 – Use Short and Simple URLs
As a matter of fact, search engines are not bothered about the length of the URL. However, short and simple URLs are easy to remember, copy , paste and share. Also, shorter URLs are preferred by social media sites like Twitter which enables a user to share across other social media sites.
Usually, the length of your blog post URL should not exceed 50 characters. More than this can be a cause of worry and you will have to re-write it to make it user friendly. Therefore,it is recommend that you limit your URL to 50 characters.
Tip 4 – Match Your URL with the Title
One of the best practices is to have a URL with the title of your blog post. This will help because a user will look at the keywords in the URL and will know what to expect in the blog. If the title and the content is different than the keywords in the URL, it may bounce. It is therefore important that you meet the expectations of your user and deliver the content accordingly. By doing this, you can expect a better ranking of your blog post.
Tip 5 – Stop Words can be Taken Lightly
Stop words such as and, but, if ,the etc may not be included in the URL. Generally speaking, these words may not have any disadvantages of being included in the URL. But they make the URL longer unnecessarily. We have already discussed the advantages of having a simple and short URL above. Therefore, there is no much need to include stop words in your URL.
Tip 6 – Case Sensitivity
However trivial it may sound, case sensitivity can be a big issue. Microsoft and IIS servers will not differentiate case. But hosting the blog post with Linux/Unix can pose a little problem as these servers interpret cases separately.
As you can see, most of the tips are focused on helping you achieve user-friendly , readable and relevant URL for your web pages. In the past few years, search engines have through an enormous overhaul and they are much smarter. If you need any help with Search Engine Optimisation for your website or blog contact the best SEO company in Malad who will take care of all these tips and provide you with a good SEO friendly URL.
Contact us today to discuss your requirements.
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