What is Periscope- New Social Media Platform?

What is Periscope- New Social Media Platform?

December 18th, 2016

If you are looking for new ways to connect with your customers then consider using Live broadcasting via Periscope.

Here are Five ways to use Periscope to improve customer engagement.

What is Periscope- New Social Media Platform

1. Host a Live Help Desk:

If you company has launched a new product and want to educate consumers on how to use it accurately then you can give a live demonstration of your products on Periscope. You can also have a live question and answer session.

2. Crisis Management:

Sending out a quick apology on Twitter or posting a statement on your blog can be a good first step towards recovering your brand’s image after an incident. However what about using Periscope to speak your mind in front of a live audience that can respond in real time. It’s the equivalent of a press conference.

3. Brand Building:

Periscope offers the opportunity to help people connect with your brand. People love to see how things are done behind the scenes. That’s why many of enjoy DVDs and reality shows about celebrities. Anything that provides a glimpse into what’s really happening is perceived as interesting and attention-worthy.

4. Live Help Desk:

Many companies use live chats for support but with periscope you can give live demonstration and help resolve the issue faced. Rather than frustrate customers by telling them to read the manual, you could hop on a 5-minute Periscope stream and walk people through the process while allowing them to ask questions. Archive the stream for future use and distribute it to customers who have the same problem down the road.

5. Get Live Feedback:

The great thing about Periscope is that viewers can interact, but the host ultimately controls the stream. This gives you the opportunity to direct the trajectory of the conversation, while giving viewers the chance to ask questions and provide feedback.

Which Social Media Platform is Suitable for My Company?

IF you are not sure how to proceed with periscope or any other social media platforms then get in touch with social media optimization company. We can help point out the best social media platforms for your business.

Contact us today to discuss your requirements.


About Roopali Parandekar

Roopali Parandekar is MD at SATEJ INFOTECH PVT. LTD. Prior to this position she lived and worked in the UK for 7 years. An MBA by education she has an eye for detail and is a very keen learner. She is an expert in Social Media Management and a regular blogger. She writes about latest development in Social Media, Web designing & development, SEO and software applications.

Categories: Social Media Management

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