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What are the various ways to market online ?

There are a few ways in which you can market your website online


SEO

Search Engine optimisation is the process to rank a website Organically.That means all clicks on these links are free and you do not have to pay google anything.

The process to achieve this is called SEO.


PPC Account Management

PPC is the advertisement option where you pay google for each click on your ads. The advantage is that with a proper strategy, you could be getting traffic to your website from the next day.

PPC has the potential to bring in a lot of website traffic that is searching for your products/services on Google.


SocialMedia Marketing and Management (SMM)

This Digital marketing channel is dedicated to Marketing and managing your accounts on social media channels such as Facebook, Twitter, Instagram and LinkedIn.

Which social media channels you should use for your business depends on the nature of your business.

Online Marketing


Bulk SMS

Bulk SMS marketing is the quickest way to get your message accross to your customers. With one click of a button you can send the message to all of your customers/prospects.
Also,if constructed properly your customers are more likely to respond to the SMS.


Email Marketing Campaigns

The success of an email marketing campaign depends a lot on the nature of your Email list (Email data) and the plan for your campaign.

If you get this right,this is the cheapest way to generate more business instantly.

If you would like to know which marketing channels you should utilise for your business and how your marketing plan should look like, Read about the 4 components of an online marketing plan

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