The Problem

You are posting. Nothing is happening.

You post your offers. You post festival greetings. You post a photo of the shop looking clean.

Ten likes come in. Most of them are from your staff, your cousin and two suppliers. No enquiries.

Or you paid an agency. For six months they posted for you. Every month a report arrived with reach, followers and engagement in it. The numbers went up. Your enquiries did not.

Here is the uncomfortable part. Both of those things can be true at the same time: the posting was done properly, and it still brought you nothing. Posting is only the last step of the work. If the first step was skipped, the posts were never going to land, no matter how nice they looked.

Social media marketing

The Core Idea

Content cannot fix a message that was never decided
Satej Infotech is a digital transformation agency in India that runs social media marketing and daily account management for small and medium businesses on Facebook, Instagram and LinkedIn, measuring the work by enquiries received rather than by followers or reach.

Before a single post is designed, two questions have to be answered. Who exactly are you posting for. And why should that person choose you instead of the business two streets away.

Most owners have never written those two answers down. So the content ends up speaking to everybody, which means it speaks to nobody in particular. It gets scrolled past by the very person who would have bought from you.

We answer those two questions first, in the Marketing Blueprint session. Everything after that gets easier. What to post becomes obvious once you know who is reading and what makes you different.

A second thing worth saying plainly. Followers and reach are not the score. A page with 800 followers that brings 9 enquiries a month is doing better than a page with 20,000 followers that brings none. We report the enquiries.
Enquiries over followers

What Is Actually Included

What we actually do every month

You have been burned by "we will post for you". So here is the full list, with nothing hidden behind a word like management.

Planning
  • A content plan for the whole month, agreed with you before anything is made. The month is built as one connected story rather than 30 separate ideas, so each week builds on the last.
  • Post topics mapped to what you sell and to the customer defined in your Marketing Blueprint.
  • Festival days, local dates and your own business events built into the calendar in advance.
Making
  • Designs, carousels, reels and short videos, made to your brand colours and style.
  • Captions written for the way your customers actually read, not in agency language.
  • Hashtags and search keywords chosen per platform, not the same set copied everywhere.
Publishing
  • Scheduled and published on Facebook, Instagram and LinkedIn.
  • WhatsApp status content prepared where that is where your customers actually are.
Replying
  • Comments and direct messages answered, not left sitting. This is the part most agencies quietly leave to you, and it is where enquiries are lost. A person who asks "price?" at 9pm and hears nothing until Tuesday has already messaged someone else.
  • Enquiries passed to you, or captured into a CRM if you use one. Satej Infotech's own WhatsApp based CRM, BoostCRM, can hold them so nothing sits unanswered.
Reporting
  • One report a month, in plain language. What was posted, what worked, what did not, and how many enquiries arrived.
  • The posts that performed are marked for reuse. That is a real strategy, not laziness.

How We Work

How the work runs
1
The Marketing Blueprint

A structured strategy session, including a SWOT analysis, that ends with your positioning and your ideal customer written down. No content gets made before this. This is the step almost everyone skips, and it is the reason most social media spending fails.

2
The Content Plan

We build the month as one story arc and send it to you. You approve it before anything is designed.

3
Production

Designs, videos and captions made and sent for your approval.

4
Publishing and Replying

We publish on schedule and handle the comments and messages that come back.

5
Measure

Enquiries counted, not just impressions. What worked gets noted.

6
Reuse What Worked

Strong posts are scheduled again later, in front of the people who missed them the first time.

Proof

Work We Have Done

Reposting works, and here is the proof. We reposted a reel for a fertility clinic several months after it first ran. Nothing about it was changed. It reached 15 to 17 times the views of the original run. Most of your audience never saw your best post the first time. Running it again is not repetition, it is reaching the people who missed it.

Food brand sales growth
A premium food brand

Monthly sales grew from about Rs. 2 lakh to over Rs. 20 lakh, selling through Zomato, Swiggy, its own website and Meta ads, across several cities.

Fertility clinic reel repost result
A fertility clinic

The clinic moved from 3 procedures a month to more than 12 a month, and now holds over 60 Google reviews at a 4.9 rating.

Certified Digital Marketing Experts
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What Clients Say
DW Interior Decorators
The Challenge

Dilip started his interior decoration business but was overwhelmed. He did not have much budget for a proper digital marketing campaign and whatever social media activity he did, did not fetch many results.

The Satej Infotech Solution

Dilip signed up for the Digital Accelerator, which instantly provided:

  • A professional Digital Visiting Card
  • A Mini Website
  • Essential foundational marketing
    → Giving him a unified, credible digital presence.
The Result

"I run my business completely solo, so every minute matters…

The Digital Accelerator made me instantly credible and brought me enquiries.
Now that I have traction, I know I can scale anytime!"

— Dilip Walwekar, Founder, DW Interior Decorators

Growth Path Consulting
The Challenge

Priya was too busy serving clients to focus on marketing. Her social media was inconsistent, word-of-mouth was her only source of leads, and hiring someone in-house did not work due to lack of expertise.

The Satej Infotech Solution
  • Understood her brand and goals
  • Designed a strategy for LinkedIn + Email
  • Implemented a unified, professional campaign
The Result

"I needed someone to be my marketing brain…

Satej Infotech handled everything.

My inquiries increased dramatically in 3 months, and my brand finally looks professional and disciplined."

— Priya Joshi, Founder, Growth Path Consulting

Why Us
Why businesses pick us for this work
Positioning before posting

The Marketing Blueprint runs first, every time. Content made without it is decoration.

We count enquiries

Reach and followers go in the report as context. The number we are judged on is how many people got in touch.

The month is planned as one story

Not 30 unrelated ideas assembled the night before. You see the plan and approve it before anything is made.

Somebody answers your messages

Replies are part of the work, not an extra you discover later.

Twelve years with Indian SMEs

Founded in 2014, with offices in Kolhapur and Pune, and around 400 clients since then.

Questions People Ask Us

A social media marketing agency plans your content, produces the posts and videos, publishes them on a schedule, replies to comments and messages, and reports on what came out of it. The planning is the part that decides whether the rest works, because it settles who the content is for and what makes the business different. An agency that only publishes posts is doing the last step and skipping the first.

Be on the platforms where your buyers already are, and be there properly, rather than opening an account everywhere. For most Indian consumer businesses that means Instagram and Facebook, with WhatsApp carrying the actual conversation. For businesses selling to other businesses, LinkedIn usually matters more than Instagram. Two accounts posted well beat five accounts posted badly.

No, because WhatsApp status only reaches people who already have your number saved. It is useful for staying in front of existing customers and getting repeat orders, and it should be part of the plan. It cannot bring you people who have never heard of you, which is what social media and search are for.

Paid social media campaigns can show movement within 2 to 4 weeks, while regular unpaid posting builds more slowly and is reviewed month by month. The honest answer is that unpaid content depends on how often you post, how clear your message is, and how competitive your market is, so we report monthly rather than promise a date.

We reply. Comments and direct messages are answered as part of the monthly work, and enquiries are passed to you or captured into a CRM so none of them sit unanswered. This matters more than it sounds. Most lost enquiries on social media are not lost at the post, they are lost in the inbox afterwards.

Yes, and reusing posts that already performed well is one of the most useful things you can do. Most of your audience did not see the post the first time it ran. We reposted a reel for a fertility clinic several months after its first run, with no changes, and it reached 15 to 17 times the original views.

Posting alone reaches mostly people who already follow you, so a paid budget is usually needed to reach new people. Ad budget is separate from our fee and is paid by you directly to the platform, so you can see exactly what was spent. We will tell you when a budget is worth adding and when your content is not ready for one yet.

You do. The social media accounts stay in your name, the content we produce belongs to your business, and you keep all of it if we stop working together. We work inside your accounts rather than creating our own, so there is nothing to hand back and nothing to lose.
Send us your page. We will tell you what we see.
Message us on WhatsApp with a link to your Instagram or Facebook page. We will look at what you are posting now and tell you what is working, what is not, and whether the problem is really the content at all.
Message us on WhatsApp
WhatsApp 9156044824 · Offices in Kolhapur and Pune