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WhatsApp API Marketing Official Solution
types of charges are applicable
One-Time Setup Charge : ₹3,000
is required to set up the solution for your company and registered number.
Monthly Rental : ₹1,000
Per Message Cost :
Charges vary based on the type of message sent.
MARKETING
Product updates,
special offers, general
advertisements, or
promotional messages
USER INITIATED
n/a
BUSINESS INITIATED
78 p
UTILITY
Transactional messages
like delivery updates or
pay confirmation
USER INITIATED
free
BUSINESS INITIATED
11 p
AUTHENTICATION
OTP messages such as
account registration,
account recovery, and
integrity challenges.
USER INITIATED
n/a
BUSINESS INITIATED
11 p
SERVICE
Messages related to
personalized customer
support, addressing
queries.
USER INITIATED
free
BUSINESS INITIATED
78 p
Additional Details
- Service messages or utility messages businesses send in response to users are free
- We charge when a message is delivered (not sent)
- When customers message from an Ad that clicks to WhatsApp or Facebook Page call-to-action button, all messages for 72 hours are free