Facebook Marketing Case Study | Social Media Manager
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Konduskar Travels – Case Study

Konduskar Travels is a leading Private Bus travel provider in Maharashtra, India. With almost 80% of their customer service enquires generating from Social Media they wanted to have a Social Media Specialist manage their social presence on Facebook and Instagram. After analyzing their account we realized the following

1) Inspite of being a customer oriented private bus travel provider their customer rating on social channels was low at 2 Stars.
2) Their premium bus service and loyalty program benefits were known only to their regular customers
3) Launch of new routes was not being pushed through social media thus losing customers to competitors

What we did to build their social media marketing strategy

  • A detailed customer persona was drafted to get an accurate understanding of their customers
  • Social Media Content strategy for different customer profiles was drafted
  • Their Website and loyalty program was analyzed and suggestions implemented

This resulted into

  • All customer queries and complains were handled immediately and delegated to the right team member and results monitored till the queries were resolved
  • This resulted in improved social media ratings from 2 stars to 3.5 stars
  • Regular posting on social channels improved post engagement and page likes.
  • Organically generated likes for Facebook stand at 4729 likes
  • Videos of customers sharing their feedback were created and shared on all social channels to build credibility of the brand
  • A sales funnel was build to get leads and then convert these leads into customers.
  • Facebook and Instagram ads are used to promote new routes and generate leads

Page Likes increased organically through news feed.

Facebook Page Likes

Page likes organically increased from 850 to 1383 within a period of 2 months

Post reach increased organically

The management was so happy that we are now managing Social Media for all their businesses.

If you

  • Want to improve your customer rating on Social Media
  • Use social media as a lead generation channel
  • Want to provide customer service and build a community for your brand through social media
  • Sell your products online and promote your services

Then get in touch today!

We can help you achieve all the above and much more!

Simply fill the form below or call us on +91 9156044824, we will be glad to help

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