A performance marketing company that reports leads, not clicks

The report came every month. Impressions. Clicks. Click through rate. A graph going up and to the right.

You read it and thought the same thing every time: none of this tells me whether anyone actually bought something.

Maybe you asked. Maybe you were told the campaign was performing well, that reach had grown, that awareness was building. And your staff, who would know, told you the phone was quiet.

Or you boosted a few posts yourself. Messages came in. Most were people asking for the price and then vanishing, or people three states away who could never have bought from you.

You are not against advertising. You are against paying for numbers that do not turn into customers. That is a reasonable position and this page is written for it.

Satej Infotech is a performance marketing company in India that runs Google and Meta advertising campaigns for small and medium businesses, where spending is measured against leads and sales rather than clicks, reach or impressions.

Regular digital marketing is judged by activity. Posts published, ads shown, people reached. Performance based marketing is judged by outcome. Enquiries received, cost of each enquiry, and how many turned into paying customers.

That difference changes what we do every week. If a keyword brings clicks and no enquiries, we switch it off, even though switching it off makes the click graph look worse. The click graph is not the score.

It also changes what you see. Your monthly report leads with the number of leads and what each one cost, and the click numbers sit below that as background.

Google Ads

• Search campaigns, so you appear when somebody is already looking for what you sell. This is where buying intent is highest.
• Display and remarketing, to stay in front of people who visited your site and left without contacting you
• Google Business Profile work, so the searches that lead to a phone call from the map result are covered too

Meta Ads on Facebook and Instagram

• Campaigns aimed at the customer defined in your Marketing Blueprint, not at everybody within 50 kilometres.
• Click to WhatsApp campaigns, which for most Indian SMEs bring better enquiries than a form does, because the customer is already in the app they prefer

Where the enquiries land

• A landing page built for the campaign, so the visitor arrives at a page about the thing they clicked on and not at your homepage
• Enquiries captured into a CRM. Satej Infotech's own WhatsApp based CRM, BoostCRM, can hold them, send automatic first replies and remind your team to follow up.
• Call and enquiry tracking, so you know which campaign produced which enquiry.

What you get back

• A monthly report that opens with leads and cost per lead.
• The spend, shown against your own account, so the numbers can be checked.
• A clear note on which campaigns we are cutting and which we are increasing, and why

How the money works, stated plainly

• Your ad budget is separate from our fee. You pay Google and Meta directly, from an account in your own name. We never hold your ad money. You can log in and see exactly what was spent, on any day, without asking us.

Lead generation is the work of getting people who are likely to buy to share their contact details or start a conversation, so the business has someone to follow up with. A lead is not a sale. It is a person who has raised their hand. They filled in a form, sent a WhatsApp message, called the number in the ad, or clicked to chat.

Performance marketing is how lead generation is done with paid advertising. The ad puts your offer in front of the right person. The landing page or the WhatsApp chat gives them an easy way to respond. The CRM makes sure the response is not lost.

Then comes the part nobody talks about. A lead that sits unanswered for two days is usually gone. In most businesses we have worked with, the biggest gap was not the number of leads coming in. It was what happened after they arrived. That is why we set up the follow up system at the same time as the ads, and not six months later.

Step 1. The Marketing Blueprint.

Step 2. The offer and the numbers

Step 3. Build

Step 4. Launch and watch

Step 5. Cut and increase

Step 6. Report.

A premium food brand.

Monthly sales grew from about n2 lakh to over n20 lakh. The business sells through Zomato, Swiggy and its own website, with Meta ads running across several cities. The ads carried the demand and the ordering channels closed it.

A fertility clinic.

The clinic moved from 3 procedures a month to more than 12 a month, and now holds over 60 Google reviews at a 4.9 rating

Certifications held by the team

Google Ads Search · Google Ads Display · Google Analytics · Google Business Profile
These are the two Google Ads certifications that cover search campaigns and display campaigns, plus the analytics and local listing qualifications. If you are spending your own money on Google, it is fair to ask who is holding the account.

Testimonials to place here

Pull the existing homepage testimonials from Dilip Walwekar of DW Interior Decorators and Priya Joshi of Growth Path Consulting, using the published wording

Your budget stays in your name

You pay the platforms directly and can check the spend yourself, any day.

We start with what a customer is worth to you

Without that number, nobody can say whether a campaign is doing well

The report leads with leads

Clicks and impressions are in there. They are not the headline

We set up the follow up, not just the ads

Leads that nobody answers are the most expensive thing in marketing, because you paid for them twice over.

Twelve years with Indian SMEs

Founded in 2014, with offices in Kolhapur and Pune, and around 400 clients since then.