The problem

You sent the email. Almost nobody saw it.

You had a list. You sent an offer to all of it. Twelve people opened it.

So you assumed email does not work any more, and you stopped.

Here is what usually happened instead. Your email never reached most of those inboxes. It went to the promotions tab, or straight to spam, or the receiving mail server rejected it before delivery and nobody told you. Your report said "sent". It did not say "read".

There is a second version of this story. Somebody sold you a list of ten thousand email addresses. You sent to it. Enough people marked it as spam that your domain got a bad reputation, and now even your quotations to real customers land in their spam folder. That damage takes months to undo.

Digital Growth Process

The Core Idea

Getting into the inbox is a technical job, not a design job
Bulk email marketing is sending one commercial email to a large list of contacts at the same time, through a sending platform that handles unsubscribes and reports who opened it and who clicked.

Satej Infotech is a digital transformation agency in India that runs bulk email marketing for small and medium businesses, covering list setup, sending domain authentication, email design, campaign sending and delivery reporting.

Most people think an email campaign is a design problem. Make it look nice, write a good offer, press send.

The design matters, but it is the last step. Before any of it, the receiving mail server has to decide whether your email is trustworthy enough to deliver at all. That decision is made in a fraction of a second, by a machine, based on whether your domain is properly set up and whether people have complained about your mail before.

Since February 2024, Gmail and Yahoo have made this a set of published rules rather than good advice. Most Indian small businesses sending marketing email have never read them.
Digital Growth Process
The rules that decide whether your email gets delivered
What Gmail and Yahoo Now Require
If your domain sends 5,000 or more messages a day to Gmail addresses, Google treats you as a bulk sender and these are requirements, not suggestions.
Requirement What it means
SPF and DKIM Two records published in your domain's DNS that let a receiving server confirm the mail really came from you
DMARC A third record, at minimum a policy of "none", that ties the first two together and tells servers what to do with mail that fails
From address alignment The domain in your From line must match either the SPF domain or the DKIM domain
One-click unsubscribe Marketing email must let a person unsubscribe in a single click, with a visible unsubscribe link in the body, and requests honoured within two days
Spam complaint rate Keep it under 0.10 percent. Never let it reach 0.30 percent
Valid reverse DNS and TLS Basic sending hygiene on the servers your mail comes from
Google enforces this. From November 2025 it moved from temporarily slowing non-compliant mail to rejecting it outright, which means the email never arrives at all, not even in the spam folder. Yahoo applies rules that closely match Google's.
Two things worth understanding from that table.
The spam complaint rate is stricter than it looks. If you deliver 10,000 emails, only 30 people need to press "report spam" to put you at 0.30 percent. That is why sending to a bought list is so damaging, and why sending to people who have not heard from you in three years is risky.
Once your domain is classified as a bulk sender, it stays classified, even if your volume drops later.

What is actually included

What we do
Before the first send
  • Your sending domain set up with SPF, DKIM and DMARC published and tested. This happens before anything goes out, not after a campaign fails.
  • Your list imported and cleaned. Dead addresses, duplicates and obvious typos removed.
  • Google Postmaster Tools connected, so your spam complaint rate can actually be seen rather than guessed at.
  • A sending platform chosen and set up in your name.
The campaigns
  • Email templates designed to your brand, built to read properly on a phone, because that is where most of your list will open it.
  • Subject lines and copy written in plain language.
  • Your list split into groups where it makes sense, so customers who bought last month do not get the same message as people who enquired and never returned.
  • One-click unsubscribe and a visible unsubscribe link on every marketing email, which is a requirement and not an option.
  • Automatic sequences where they are useful, such as a welcome message after an enquiry, or a follow up when somebody does not reply.
Reporting
  • Delivered, opened, clicked, unsubscribed and spam complaints. Every campaign, in plain language.
  • Enquiries passed to you, or captured into a CRM. Satej Infotech's own WhatsApp based CRM, BoostCRM, can hold them so nothing is missed.
What we will not do.
We do not sell email lists and we will not send your campaign to a list you bought from someone else. It damages your domain reputation, it puts your ordinary business email at risk, and the results are poor even when it works. If you do not have a list yet, the honest answer is to build one first, and we will tell you that rather than take the money.

How we work

How the work runs
1
The Marketing Blueprint

A structured strategy session, including a SWOT analysis, that ends with your positioning and your ideal customer written down. Email is the channel where a weak message is most obvious, because there is nothing to look at except your words.

2
List and Domain Check

Where your list came from, how old it is, and whether your domain is authenticated. This decides what is realistic.

3
Setup

SPF, DKIM and DMARC published. Platform configured. Postmaster Tools connected.

4
Build and Test

Template designed, copy written, test sends checked in Gmail, Outlook and on a phone before anything goes to your list.

5
Send

Scheduled, not blasted. A new sending domain is warmed up gradually rather than sending to everyone on day one.

6
Report and Adjust

What was delivered, what was opened, what was clicked, and what we change next time.

Proof

Work We Have Done
...
A premium food brand

Monthly sales grew from about Rs. 2 lakh to over Rs. 20 lakh, selling through Zomato, Swiggy, its own website and Meta ads, across several cities.

...
A fertility clinic

The clinic moved from 3 procedures a month to more than 12 a month, and now holds over 60 Google reviews at a 4.9 rating.

Certified Digital Marketing Experts
Google Business Profile Certification
Google Ads Search Certification
Google Ads Display Certification
Google Analytics Academy Certification
Digital marketing results for our customers
DW Interior Decorators
The Challenge

Dilip started his interior decoration business but was overwhelmed. He did not have much budget for a proper digital marketing campaign and whatever social media activity he did, did not fetch many results. He was looking for an easy, affordable way to look legitimate, share his contact information digitally and generate some business online.

The Satej Infotech Solution

Dilip signed up for the Digital Accelerator, which instantly provided:

  • A professional Digital Visiting Card
  • A Mini Website
  • Essential foundational marketing
    → Giving him a unified, credible digital presence.
The Result

“I run my business completely solo, so every minute matters…

The Digital Accelerator made me instantly credible and brought me enquiries.
Now that I have traction, I know I can scale anytime!”

— Dilip Walwekar, Founder, DW Interior Decorators

Growth Path Consulting
The Challenge

Priya was too busy serving clients to focus on marketing. Her social media was inconsistent, word-of-mouth was her only source of leads, and hiring someone in-house did not work due to lack of expertise.

The Satej Infotech Solution
  • Understood her brand and goals
  • Designed a strategy for LinkedIn + Email
  • Implemented a unified, professional campaign
The Result

“I needed someone to be my marketing brain…

Satej Infotech handled everything.

My inquiries increased dramatically in 3 months, and my brand finally looks professional and disciplined.”

— Priya Joshi, Founder, Growth Path Consulting

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Why us
Why businesses ask us to do this
Local visibility
Authentication before the first send

SPF, DKIM and DMARC are set up as part of the job, not fixed after a campaign fails.

Trust building
We will not send to a bought list

It damages the domain your ordinary business email depends on.

Simplicity and speed
The account stays in your name

Your sending platform, your list, your data. You keep all of it.

Local visibility
We report what was delivered, not what was sent

Those are two different numbers and only one of them is useful.

Trust building
Twelve years with Indian SMEs

Founded in 2014, with offices in Kolhapur and Pune, and around 400 clients since then.

Questions business Owners Ask Us
Answered Honestly

Whatever stage your business is at, these are the questions we hear most and the straight answers we give.

Bulk email marketing is sending one commercial email to a large list of contacts at the same time, through a sending platform that handles unsubscribes and reports who opened it and who clicked. It is used for offers, newsletters, product announcements and follow up with past customers. It is different from business email, which is the mailbox you use for one to one conversations.

Emails are usually filtered because the sending domain is not properly authenticated, or because people have marked earlier mail from that domain as spam. Receiving servers check for SPF, DKIM and DMARC records before deciding whether to trust a message. Content matters too, but authentication is checked first, and most Indian small business domains have never had those records published.

SPF, DKIM and DMARC are three records published in your domain's DNS that together prove an email really came from you. SPF lists which servers are allowed to send mail using your domain. DKIM adds a signature that shows the message was not changed on the way. DMARC ties the two together and tells receiving servers what to do when a message fails the check. Gmail requires all three from bulk senders.

Since February 2024, any domain sending 5,000 or more messages a day to Gmail addresses must have SPF, DKIM and DMARC in place, must support one-click unsubscribe on marketing email, and must keep its spam complaint rate below 0.30 percent, with 0.10 percent recommended. Yahoo applies rules that closely match these. From November 2025, Google began rejecting non-compliant mail outright rather than only slowing it down.

You can buy one, but you should not send to it. People on a bought list never agreed to hear from you, so a high share of them mark the mail as spam, and that pushes your complaint rate past the level at which Gmail starts filtering or rejecting everything from your domain. The damage reaches your ordinary business email too, not only your campaigns, and it takes months to repair.

No, Google Workspace is built for person to person mail and applies daily sending limits, so it is not suitable for marketing campaigns. Bulk campaigns need a proper sending platform, which also adds the one-click unsubscribe headers, manages your unsubscribe list and reports delivery. Using your normal business mailbox for bulk sending also puts your everyday email at risk.

Yes, for people who already know your business, and much less well for strangers. Email works best for repeat customers, past enquiries and people who gave you their address for a reason, which is why the quality of the list matters more than the design of the email. If you have no list, the useful first step is collecting addresses properly rather than sending to a bought one.

We report delivered, opened, clicked, unsubscribed and spam complaints for every campaign, and compare each one against your own previous campaigns rather than against an industry average. Published industry benchmarks are close to useless for a specific business, because a list of 400 loyal customers and a list of 40,000 old contacts behave nothing like each other. Your first campaign becomes your baseline.
Tell us where your list came from
Send us a WhatsApp message. Tell us roughly how many contacts you have and where they came from. We will tell you whether an email campaign is worth running, and if your list is not usable, we will say so rather than send it anyway.
Message us on WhatsApp
WhatsApp 9156044824 · Offices in Kolhapur and Pune