How to Attract Customers to Your e-Commerce Store?

May 31st, 2017

In the last few years, e-commerce has seen an exponential rise and has become one of the most ubiquitous businesses. E-commerce website offers several benefits to its customers and customers too prefer buying almost everything through it due to the convenience it provides. We however, strongly recommend that you hire trustworthy and expert Ecommerce Website Developers in Pune so you are able to get maximum benefits for your ecommerce business.

How to Ethically Boost Your Ecommerce Store Sales

Here are some tips that will help you attract customers to your ecommerce website and improve customer engagement

1. Get a Relevant and Business Related URL

Your website address must be unique and communicate your message effectively. Try and include the name of your brand so that your customers are able to identify it and help you stand out from competitors. This might take a lot of time and research as most good URL’s would be taken. However, it is worth the effort.

2. Know More About Search Engines

Get the e-commerce website developers in Mumbai to advise you about SEO (search engine optimization) as maximum new website visitors can be found on various search engines. Ask them to design your website in a SEO friendly way such that it will help you divert more traffic to your site. Ecommerce website developers expertise will be needed for increasing traffic and improve sales.

3. Invest in Good PPC (Pay-Per-Click) Marketing

Although PPC can be an expensive method of marketing, it is one of the best ways to super charge your business progress. PPC ads can be placed on search engines against results and therefore it is worth the effort.

4. Make use of Social Media, Blogs and Forums

Everybody is on social media today. A lot of discussions happen on Twitter, Facebook, forums and blogs. Many sites may hold discussion about your speciality and thus we recommend that you participate in the discussion with genuine interest. You can offer advice to your prospective clients and at the same time talk about your company and products skilfully. If you do it responsibly, chances are people may genuinely be interested to know more about your brand, products and services. This can be really powerful. However, we caution you from going overboard and stick to the site’s terms and conditions to avoid tarnishing your reputation.

5. Plan Your Budget Well

It will be a wise decision to plan your budget. You should have a fair judgement about how much you can invest for ads online and for ads in conventional media. Take your time to do a thorough research on whether your potential customers will be looking at a particular medium and also the target customers who would be interested in your products. This will surely help you in the long run. However, it is recommended that you stay away from unsolicited suppliers who may misguide you.

6. Get Backlinks from Related Websites

There may be several websites that cater to your particular niche. It always pays off to offer mutual links and put each other in your respective search results. This will not only boost the traffic but also add value to your visitors. Ensure that you get the e-commerce website developers to design an attractive and informative website. Ask them to include referral schemes to keep a tab on the sales that other sites generate for you.

7. Commercial Referral Scheme

You may join a commercial referral scheme and pay for the clicks or sales that are generated through it. These websites can prove to be highly cost effective and boost your sales immensely.

8. Learn from Others

Whether it is your competitor or a successful e-commerce website it is a healthy habit to keep an eye on what’s happening around you. You can learn which ideas attribute to their success and adapt some of their ideas without copying them.

9. Use Email Marketing

Improve your marketing by incorporating email marketing. You can send marketing emails to individuals (can get the list from companies who offer email marketing services) who have agreed to receive emails from you. You can offer discounts and tempting offers that can help you get more clients.

10. Offline Marketing

Although resorting to online marketing is a boon for many companies, offline marketing should not be avoided. There are several people who prefer to remain offline and tapping such people is a must for your business. Traditional marketing methods may help drive traffic to your website cost-effectively.

11. Customer Feedback

Customers feel good to learn more about your products through reviews and testimonial. Try and include opinions that are not fiddled with as customers appreciate such genuine information. This will be a highly effective method in gaining their trust and reinforcing their belief in your products and services.

Increasingly, prospects expect to see what other people thought of your products and service, so gather this information on your site. If this can be gathered by an independent third party, so much the better. Customers are rightly cynical and will be much more influenced if they believe you haven’t been able to fiddle with the results.

The need of the hour is to get your Ecommerce websites designer to implement all the above points while designing your website. Online and Offline marketing are equally necessary to get more customers for your ecommerce business.

Contact us today to discuss your requirements.


About Roopali Parandekar

Roopali Parandekar is MD at SATEJ INFOTECH PVT. LTD. Prior to this position she lived and worked in the UK for 7 years. An MBA by education she has an eye for detail and is a very keen learner. She is an expert in Social Media Management and a regular blogger. She writes about latest development in Social Media, Web designing & development, SEO and software applications.

Categories: Ecommerce Website Development

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