Practical notes on digital marketing, automation and growing a business online.
A doctor creates an educational Instagram Reel about PCOS, diabetes, acne or eye health. The information is accurate. The intention is to educate people. The Reel starts getting some engagement. The doctor now considers boosting it to reach a larger…
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Can You Tell in 10 Seconds If Your Doctor Instagram Profile Needs Improvement? A potential patient visits your Instagram profile. They don't know you yet. They don't know your qualifications, experience or reputation. They simply look at your profile for…
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Can doctors actively market themselves online without crossing professional or ethical boundaries? Yes — but the approach matters. Your website, Instagram page, Google presence, advertisements, patient reviews, collaborations and CTAs all contribute to how your medical practice is presented online.…
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10 Things Doctors Should Check Before Adding a CTA to a Social Media Post Should doctors use CTAs on Instagram? A call-to-action is an important part of social media marketing. For doctors, however, the question isn't simply: "Does my post…
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Patient Reviews in Paid Ads for Doctors: 10 Do’s & Don’ts Before You Use One Can you take a genuine patient review from Google or Instagram and use it in a paid advertisement? This is a question doctors and clinic…
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Doctor–Pharma Collaboration Red-Flag Checklist: 10 Things to Check Before You Say YES Thinking about accepting a collaboration with a pharmaceutical company? Pharma collaborations can take many forms — from medical education and scientific discussions to conferences, events, sponsored content and…
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Doctor Supplement Collaboration Checklist: 10 Red Flags to Check Before You Say YES Thinking about accepting a supplement, nutraceutical, or wellness brand collaboration? For a doctor, a supplement collaboration is not simply another influencer or social media opportunity. When your…
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Planning to post a treatment or procedure video on Instagram? Take 30 seconds to review these 10 points before you hit Publish. Videos can be a powerful way for doctors to explain medical procedures, educate patients, and show what a…
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Thinking about collaborating with an influencer to grow your doctor's online presence? Influencer collaborations can help content reach a much larger audience. But for doctors, reach should not be the only consideration. Before agreeing to a collaboration, you need to…
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Can doctors promote discounts, free consultations or special offers on social media? This is a question many doctors and clinics ask when planning their digital marketing. The answer isn't simply about whether a particular fee or discount exists. The way…
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