Practical notes on digital marketing, automation and growing a business online.
Can You Tell in 10 Seconds If Your Doctor Instagram Profile Needs Improvement? A potential patient visits your Instagram profile. They don't know you yet. They don't know your qualifications, experience or reputation. They simply look at your profile for…
Read moreCan doctors actively market themselves online without crossing professional or ethical boundaries? Yes — but the approach matters. Your website, Instagram page, Google presence, advertisements, patient reviews, collaborations and CTAs all contribute to how your medical practice is presented online.…
Read more10 Things Doctors Should Check Before Adding a CTA to a Social Media Post Should doctors use CTAs on Instagram? A call-to-action is an important part of social media marketing. For doctors, however, the question isn't simply: "Does my post…
Read morePatient Reviews in Paid Ads for Doctors: 10 Do’s & Don’ts Before You Use One Can you take a genuine patient review from Google or Instagram and use it in a paid advertisement? This is a question doctors and clinic…
Read moreDoctor–Pharma Collaboration Red-Flag Checklist: 10 Things to Check Before You Say YES Thinking about accepting a collaboration with a pharmaceutical company? Pharma collaborations can take many forms — from medical education and scientific discussions to conferences, events, sponsored content and…
Read moreDoctor Supplement Collaboration Checklist: 10 Red Flags to Check Before You Say YES Thinking about accepting a supplement, nutraceutical, or wellness brand collaboration? For a doctor, a supplement collaboration is not simply another influencer or social media opportunity. When your…
Read morePlanning to post a treatment or procedure video on Instagram? Take 30 seconds to review these 10 points before you hit Publish. Videos can be a powerful way for doctors to explain medical procedures, educate patients, and show what a…
Read moreThinking about collaborating with an influencer to grow your doctor's online presence? Influencer collaborations can help content reach a much larger audience. But for doctors, reach should not be the only consideration. Before agreeing to a collaboration, you need to…
Read moreCan doctors promote discounts, free consultations or special offers on social media? This is a question many doctors and clinics ask when planning their digital marketing. The answer isn't simply about whether a particular fee or discount exists. The way…
Read moreCan doctors promote their clinic on Instagram? This is one of the most common questions doctors ask when they start building their digital presence. Instagram can help patients discover a doctor, understand their specialty, learn about health topics and find…
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