What Social Media Platforms are Best Suited For Your Business ?
How to choose a social media platform for your business You do not need to be on every platform. A business that tries to do everything usually does nothing well. The infographic above looks at six platforms and which kinds…
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How to choose a social media platform for your business
You do not need to be on every platform. A business that tries to do everything usually does nothing well. The infographic above looks at six platforms and which kinds of business should use each. It is based on figures from 2014, so use the text below as a guide to how to choose, and check the current numbers before you plan a budget around any of them.
Start with your customer, not the platform
Ask three questions before you open an account:
- Who are you trying to reach? A dentist in Kolhapur and a software supplier selling to other companies need different platforms.
- What can you post regularly? Photos, short videos, articles and live sessions each suit different platforms.
- What do you want people to do? Call you, visit your shop, fill in a form or read your articles?
Which platform suits which business
- Facebook: a good fit for local businesses that serve ordinary consumers, such as clinics, shops, classes and restaurants. It is useful for reaching a mixed audience and for paid ads aimed at a place and an age group.
- Instagram: suits businesses that have something to show, such as products, food, fashion, interiors, events and treatments. It works through photos, reels and stories.
- LinkedIn: the main platform for businesses that sell to other businesses, and for professionals, consultants and recruiters. Posts are read by people who make buying decisions at work.
- YouTube: good for anything that is easier to show than to explain, such as how-to guides, demonstrations and customer stories. Videos can also be found through Google.
- Twitter (X): works for news, publications and businesses that want to join public conversations and reply quickly to customers.
- Pinterest: suits businesses with strong visuals, such as home decor, fashion, craft, food and travel, where people save ideas to come back to.
Start small
Pick one or two platforms where your customers already spend time. Post regularly for three months, see which posts bring enquiries, then decide whether to add another. A page that is updated every week is worth more than five pages that were abandoned after a month.
If you would like help choosing and running them, see our social media marketing services.
Courtesy of: Quick Sprout
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