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How to choose a social media platform for your business You do not need to be on every platform. A business that tries to do everything usually does nothing well. The infographic above looks at six platforms and which kinds…
Read moreA doctor creates an educational Instagram Reel about PCOS, diabetes, acne or eye health. The information is accurate. The intention is to educate people. The Reel starts getting some engagement. The doctor now considers boosting it to reach a larger…
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A practical guide to reviewing your existing social media content after 6 October 2026 Doctor, have you been wondering what to do with the Instagram posts you published before 6 October 2026? Perhaps you've shared patient success stories, before-and-after photos,…
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The National Medical Commission (NMC) issued a public notice dated 6 October 2026, enclosing its Guidelines on Ethical Advertising and Public Communication by Hospitals/Medical Institutions and Registered Medical Practitioners. The document is available on the official NMC website. The notice…
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Can You Tell in 10 Seconds If Your Doctor Instagram Profile Needs Improvement? A potential patient visits your Instagram profile. They don't know you yet. They don't know your qualifications, experience or reputation. They simply look at your profile for…
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Can doctors actively market themselves online without crossing professional or ethical boundaries? Yes — but the approach matters. Your website, Instagram page, Google presence, advertisements, patient reviews, collaborations and CTAs all contribute to how your medical practice is presented online.…
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10 Things Doctors Should Check Before Adding a CTA to a Social Media Post Should doctors use CTAs on Instagram? A call-to-action is an important part of social media marketing. For doctors, however, the question isn't simply: "Does my post…
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Patient Reviews in Paid Ads for Doctors: 10 Do’s & Don’ts Before You Use One Can you take a genuine patient review from Google or Instagram and use it in a paid advertisement? This is a question doctors and clinic…
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Doctor–Pharma Collaboration Red-Flag Checklist: 10 Things to Check Before You Say YES Thinking about accepting a collaboration with a pharmaceutical company? Pharma collaborations can take many forms — from medical education and scientific discussions to conferences, events, sponsored content and…
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Doctor Supplement Collaboration Checklist: 10 Red Flags to Check Before You Say YES Thinking about accepting a supplement, nutraceutical, or wellness brand collaboration? For a doctor, a supplement collaboration is not simply another influencer or social media opportunity. When your…
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