How to Upload a Podcast to Facebook Page?

Facebook does not allow you to upload podcast to your FB profile or page. You can nevertheless upload videos directly to FB. Today I will show you how to upload Podcast in less than 5 minutes to FB with the help of soundcloud.com .

Why you cannot upload a podcast file to Facebook directly

Facebook does not let you post an audio file, such as an MP3 podcast episode, to your profile or business page. It does let you upload video. The video above shows how to get your podcast onto Facebook in under five minutes with the help of SoundCloud. Facebook and SoundCloud change their screens and rules from time to time, so follow the video for the exact clicks and check each step against what you see today.

Before you start

• Have the finished audio of your episode ready.
• Prepare a square or landscape cover image with the name of the podcast and the episode title.
• Decide on a short, clear description for the post, so people know what they will hear.
• Check how long the episode is. A short clip of the best part, with a link to the full episode, often gets more people to listen than a very long upload.

The idea in three steps

1. Put the audio on SoundCloud. This gives your episode a home and a link that you can share.
2. Bring it to Facebook in a form Facebook accepts. Facebook takes video, not audio, so this is the step to follow in the video, which uses SoundCloud.
3. Write a post that gets attention. Say what the episode is about in the first line, add the cover image and tell people what to do next, such as listen, share or follow.

Tips for sharing a podcast on Facebook

• Add captions or a short written summary, because many people watch Facebook without sound.
• Post a short teaser before you share the full episode.
• Reply to comments, as it keeps the post in front of more people.
• Share new episodes on a regular day so that your listeners know when to expect them.

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